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Personalized payment experiences are everywhere – a trend that is generally welcomed by consumers. According to Accenture, 63% of consumers are interested in personalized recommendations. Personalization in retail is influencing buying decisions and creating a more engaging experience for consumers.
Healthcare organizations can leverage personalization to a similar effect. As patients are responsible for more of their healthcare expenses, providers need to engage patients in the payments process and make it simple and convenient to pay.
In this webinar, we’ll explore:
- The impact personalization has had in other industries and why it’s a good fit for healthcare payments
- What role UX design plays in personalization
- How to effectively implement personalization at your organization to deliver a great patient experience and ensure you get paid